You’ve got someone interested in your business. They’ve found your website, read your content, looked at your services and decided they want to know more. So what happens next? If the answer involves hunting around for a phone number, filling in a lengthy form, waiting days for a response or trying to work out what happens next, you could be making it harder than it needs to be. This is something small businesses often overlook. We spend so much time thinking about how to attract customers...

Is your leadership team invisible in your marketing? Your directors and senior team are often some of the most knowledgeable people in the business, with years of experience, industry insight and opinions that your customers would genuinely find valuable. But too often, that expertise never makes it into the marketing. In the second edition of 𝐎𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐡𝐢𝐧𝐠 𝐭𝐨 𝐅𝐢𝐱 𝐓𝐡𝐢𝐬 𝐌𝐨𝐧𝐭𝐡, I’m looking at how to get your leadership team involved in your marketing without

One of the biggest marketing gaps I see in businesses isn't necessarily how they attract new customers. It's what happens after they've won them. I've recently been working with a training provider where, once a customer has been onboarded, the marketing team has very little contact with them. No regular marketing emails.No information about other services the business provides.No useful advice or guidance.No thought leadership from the leadership team.No content helping customers under