Updated: Aug 19
In today's digital age, social media has become an indispensable tool for businesses to connect with their target audience, build brand awareness, and drive sales. For small and medium-sized businesses (SMBs) in The Midlands or Leicestershire area, harnessing the potential of social media can be a game-changer.
However, managing social media effectively requires time, expertise, and resources that might be in short supply for these businesses. This is where the strategic decision to outsource social media management comes into play.
In this blog post, we'll explore the compelling reasons why SMBs in The Midlands and Leicestershire should consider outsourcing their social media efforts.
1. Social Media Expertise Matters
Social media is more than just posting a few updates here and there. It requires a deep understanding of various platforms, their algorithms, content strategies, and audience behavior. By outsourcing social media management to a specialized agency, SMBs can tap into a team of professionals who are well-versed in the latest trends and best practices. These experts can craft compelling content, curate engaging visuals, and implement data-driven strategies that resonate with the local audience, ultimately driving better results.
A study by Adobe found that 38% of users will stop engaging with a website if the content or layout is unattractive. Outsourcing ensures professional content creation, positively impacting user engagement.
2. Time Efficiency
Running a small or medium-sized business demands attention to various operational aspects, leaving little time for managing a dynamic social media presence. Outsourcing social media allows business owners to reclaim their time and focus on core activities such as product development, customer service, and growth strategies. This division of labor enables SMBs to strike a balance between maintaining an active online presence and dedicating energy to business essentials.
According to a survey by Social Media Today, 64% of marketers reported spending 6 or more hours on social media marketing weekly. Outsourcing can free up this time for other core business activities.
Hiring and training an in-house social media team can be costly for SMBs, especially when considering salaries, benefits, and ongoing professional development. Outsourcing offers a cost-effective alternative, as businesses pay for the services they need without the long-term commitments associated with full-time employees. Additionally, outsourcing eliminates the need for investing in tools and software required for social media analytics and management.
The Content Marketing Institute's research shows that 56% of businesses outsource their content marketing to cut costs. A similar rationale can be applied to outsourcing social media management.
4. Access to Cutting-Edge Social Media Tools
Successful social media management relies on utilizing the right tools and technologies to analyse data, schedule posts, and track performance. Reputable outsourcing agencies typically have access to a suite of industry-leading tools that might be financially out of reach for individual SMBs. Leveraging these tools can provide valuable insights and help tailor strategies to achieve maximum impact.
5. Scalability and Flexibility
The social media landscape is constantly evolving, with new platforms and trends emerging regularly. Outsourcing allows SMBs to adapt quickly to these changes without the constraints of staffing and training challenges. As the business grows, the outsourced team can scale their efforts accordingly, ensuring consistent and effective engagement with the target audience.
HubSpot's State of Inbound report indicates that 42% of marketers consider their Facebook marketing efforts effective, making it a platform where outsourcing can provide significant benefits.
6. Local Insights and Personalisation
Outsourcing to an agency familiar with The Midlands and Leicestershire area ensures that the social media strategy is tailored to the local audience. This localised approach helps SMBs connect on a deeper level with their community, leveraging cultural nuances, events, and regional interests to create content that resonates.
7. Measurable Results
One of the greatest advantages of outsourcing social media is the ability to track and measure results effectively. Professional agencies provide detailed analytics, reports, and key performance indicators (KPIs) that allow SMBs to gauge the success of their social media campaigns. These insights can guide strategic decisions and optimise future content strategies.
For small and medium-sized businesses in The Midlands and Leicestershire, outsourcing social media management is a strategic move that offers a plethora of benefits. From accessing expertise and cutting-edge tools to saving time and money, outsourcing empowers SMBs to unlock the true potential of social media for business growth.
By partnering with a reputable agency, businesses can confidently navigate the digital landscape, build meaningful connections with their audience, and ultimately thrive in today's competitive market.
JB Marketing is a full service marketing consultancy based in Ashby de la Zouch, Leicestershire. With 12 years marketing experience, you can rely on us to provide innovative and intelligent marketing communications that are tailored to your audience and deliver real business benefits.
JB Marketing works with clients in a range of industries across a variety of marketing channels including social media, email marketing, event management, design & print, digital advertising, paid search, offline promo, copywriting and much more.
Some clients use us as an extension of their team, where as for others we’re trusted marketing advisors. However you choose to work with us, we always act as if we’re a part of your business.
Simply get in touch to find out more. We'll take care of everything for you, so you can focus on running your business.