Today I opened my content calendar and discovered it was: National Video Game Day National Freezer Pop Day National Blueberry Day National Be a Kid Again Day World Allergy Day All on the same day. It genuinely made me stop and think... when did we end up with so many national awareness days? As marketers, we're always looking for opportunities to create relevant, engaging content. National awareness days can be incredibly useful. They provide a reason to start a conversation,

Marketing your small business doesn’t have to mean big budgets, expensive campaigns, or paid advertising. With the right strategy, SMEs can grow visibility, build credibility, and attract customers — all without breaking the bank. Here are 10 practical, low-cost marketing ideas for SMEs that can help you get noticed, engage your audience, and drive results. 1. Stay Visible on Social Media Social media is one of the most cost-effective ways to stay top-of-mind with your audie

Let’s be honest. As a business owner, content creation can feel like yet another thing on an already overflowing to‑do list. You know you should be showing up more. You know consistency matters. But between running the business, delivering the work and everything else life throws at you, marketing often slips to the bottom of the pile. The good news? Content creation doesn’t have to be overwhelming, chaotic or constant to be effective. In this blog, I’ll show you how to crea

Being a small business owner is hard. You’re wearing all the hats, juggling priorities, and trying to grow while keeping everything ticking over. And then there’s marketing… Marketing is one of those things that sounds straightforward, but it’s incredibly easy to get wrong – and even easier to keep repeating the same mistakes without realising. If you’ve ever felt like your marketing efforts aren’t quite landing, you’re not alone. In this blog, I’m breaking down the 10 most

Marketing in the utilities and energy training sector is unlike any other. One size rarely fits all, and understanding who makes the training decisions is crucial. In SMEs , decisions might be made by a site administrator, the company director, or even the employee themselves. Marketing to these smaller businesses requires a more direct, personal approach — clear messaging, tangible benefits, and proof that your training solves a real problem. In larger businesses , there