One of the biggest marketing gaps I see in businesses isn't necessarily how they attract new customers. It's what happens after they've won them. I've recently been working with a training provider where, once a customer has been onboarded, the marketing team has very little contact with them. No regular marketing emails.No information about other services the business provides.No useful advice or guidance.No thought leadership from the leadership team.No content hel

SMEs are often juggling a hundred things at once, and marketing can easily slip down the priority list—or become something you’re doing without really knowing if it’s working. Before you spend another penny—or another hour—on marketing, it’s worth taking a step back and checking whether you’re focusing on the right things. In the first edition of my monthly 'SME Marketing Health Check', I’m sharing 5 simple marketing checks every small business should do, with practical tip

Today I opened my content calendar and discovered it was: National Video Game Day National Freezer Pop Day National Blueberry Day National Be a Kid Again Day World Allergy Day All on the same day. It genuinely made me stop and think... when did we end up with so many national awareness days? As marketers, we're always looking for opportunities to create relevant, engaging content. National awareness days can be incredibly useful. They provide a reason to start a conversation,