Social Media and Our Kids: A Moment to Pause
- JB Marketing
- Jan 20
- 2 min read
I recently came across news that made me stop and think — not as a marketer, but as a mum.
The UK government is consulting on a potential ban of social media for under-16s. Australia has already acted, and other countries are watching closely. This isn’t just about policy — it’s about the kind of online world we are creating for the next generation.
As a mum of three young children, I know this issue isn’t something I can ignore. Even now, I find myself thinking ahead — about screen time, online influence, what they see, who shapes their opinions, and how much of it happens when adults aren’t looking. The digital landscape is vast, fast-moving, and often opaque — and children are navigating it before we can even guide them.
Social media can be brilliant. It connects us to friends and family, educates, entertains, and can even inspire creativity. But it can also be relentless. Algorithms are designed to keep users scrolling, and the content isn’t always age-appropriate. As parents, we’re often trying to keep up with a world that evolves faster than the guidance and safeguards designed to protect our children.
Is a Social Media Ban the Answer?
I don’t have all the answers. I’m not sure a ban is the right solution — restricting access might not solve the deeper challenges of online safety, mental health, and digital literacy. Many parents feel overwhelmed and under-supported when it comes to guiding their children through this digital world. The tools, advice, and support often feel inadequate compared to the pace and complexity of online platforms.
From a professional perspective, this moment is also a wake-up call for platforms and brands. For too long, growth and engagement have been the primary measures of success.
Trust, responsibility, and ethical decision-making must now be part of the equation.
If we want a safe digital environment for our kids, companies can no longer focus solely on metrics — they must consider the human impact of their platforms.
This issue feels bigger than marketing. Bigger than politics. It’s about the kind of digital world we’re shaping for our children — before they even have a say. The choices we make now will shape the online spaces our children inhabit in the future.
Proactive Parenting in the Digital Age
As a parent, I don’t want to simply react — I want to be proactive. I want to teach my children to navigate online spaces wisely, to think critically, and to know that their voices and boundaries matter. But I also know this isn’t something we can do alone. It requires awareness, collaboration, and responsibility from everyone involved — parents, educators, policymakers, and tech companies alike.
We’re at a pivotal moment, and it’s worth pausing to think: What kind of digital world do we want for our kids? And what actions can we ta
ke today to start building it?
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Stacey Jackman-Brooks - Marketing Consultant
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