You’ve got someone interested in your business. They’ve found your website, read your content, looked at your services and decided they want to know more. So what happens next? If the answer involves hunting around for a phone number, filling in a lengthy form, waiting days for a response or trying to work out what happens next, you could be making it harder than it needs to be. This is something small businesses often overlook. We spend so much time thinking about how to att

One of the biggest marketing gaps I see in businesses isn't necessarily how they attract new customers. It's what happens after they've won them. I've recently been working with a training provider where, once a customer has been onboarded, the marketing team has very little contact with them. No regular marketing emails.No information about other services the business provides.No useful advice or guidance.No thought leadership from the leadership team.No content hel

SMEs are often juggling a hundred things at once, and marketing can easily slip down the priority list—or become something you’re doing without really knowing if it’s working. Before you spend another penny—or another hour—on marketing, it’s worth taking a step back and checking whether you’re focusing on the right things. In the first edition of my monthly 'SME Marketing Health Check', I’m sharing 5 simple marketing checks every small business should do, with practical tip