One of the biggest marketing gaps I see in businesses isn't necessarily how they attract new customers. It's what happens after they've won them. I've recently been working with a training provider where, once a customer has been onboarded, the marketing team has very little contact with them. No regular marketing emails.No information about other services the business provides.No useful advice or guidance.No thought leadership from the leadership team.No content hel

SMEs are often juggling a hundred things at once, and marketing can easily slip down the priority list—or become something you’re doing without really knowing if it’s working. Before you spend another penny—or another hour—on marketing, it’s worth taking a step back and checking whether you’re focusing on the right things. In the first edition of my monthly 'SME Marketing Health Check', I’m sharing 5 simple marketing checks every small business should do, with practical tip

Marketing your small business doesn’t have to mean big budgets, expensive campaigns, or paid advertising. With the right strategy, SMEs can grow visibility, build credibility, and attract customers — all without breaking the bank. Here are 10 practical, low-cost marketing ideas for SMEs that can help you get noticed, engage your audience, and drive results. 1. Stay Visible on Social Media Social media is one of the most cost-effective ways to stay top-of-mind with your audie