As a freelancer or small to medium-sized business owner, you know how much effort goes into creating marketing content. From brainstorming ideas to writing copy, creating graphics, and promoting the content on various platforms, it can take a lot of time and resources.
That's why it's essential to make the most out of your marketing content by repurposing it. In this blog post, we'll explore some tips and tricks for repurposing marketing content to reach a wider audience, save time, and maximize your marketing efforts.
Start with evergreen content
The first step to repurposing your marketing content is to identify your evergreen content. This is the content that remains relevant and useful to your audience regardless of the time it was created. It could be a blog post, an infographic, a video, or a podcast episode that provides value to your audience even after months or years. Once you've identified your evergreen content, you can repurpose it into various formats and promote it on different channels to reach a new audience.
Repurpose into different formats
One of the best ways to repurpose your marketing content is to transform it into different formats. For instance, you could turn a blog post into a video, an infographic, or a social media post. You could also create a podcast episode based on your blog post or an ebook that expands on the topic. By repurposing your content into different formats, you can appeal to a broader audience with varying preferences for consuming content.
Update and refresh old content
Another way to repurpose your marketing content is to update and refresh old content. You may have some blog posts or videos that are still relevant but need a little bit of sprucing up to appeal to your current audience. You could update the statistics, add new examples, or rewrite some parts of the content to reflect the current trends and best practices. By updating and refreshing your old content, you can breathe new life into it and attract more traffic and engagement.
Distribute across multiple channels
Repurposing your marketing content is not just about transforming it into different formats. You also need to distribute it across multiple channels to reach a wider audience. You could promote your blog post on social media, repurpose it into a video for YouTube or Vimeo, or create an infographic for Pinterest. You could also turn it into an email newsletter, a podcast episode, or a webinar. By distributing your repurposed content across multiple channels, you can increase your reach and engagement with your target audience.
Create a content calendar
To make the most out of your repurposed content, you need to create a content calendar. This will help you plan and organize your content marketing efforts, including the repurposed content. You could map out the different formats and channels you want to use for each piece of content and schedule them accordingly. A content calendar will also help you avoid duplicating content or overloading your audience with too much content at once.
In conclusion, repurposing your marketing content is a highly effective way to maximize your marketing efforts, increase your reach, and save time and resources. By transforming your evergreen content into different formats, updating and refreshing your old content, distributing it across multiple channels, and creating a content calendar, you can keep providing value to your audience without burning out.
Remember, marketing is an ongoing process, and repurposing your content allows you to create a sustainable strategy that can adapt to your audience's preferences and behavior.
So, take the tips and tricks in this blog and apply them to your marketing efforts today. With a little bit of creativity and planning, you can repurpose your content and see the results for yourself!
JB Marketing is a full service marketing consultancy based in Ashby de la Zouch, Leicestershire. With 12 years marketing experience, you can rely on us to provide innovative and intelligent marketing communications that are tailored to your audience and deliver real business benefits.
JB Marketing works with clients in a range of industries across a variety of marketing channels including social media, email marketing, event management, design & print, digital advertising, paid search, offline promo, copywriting and much more.
Some clients use us as an extension of their team, where as for others we’re trusted marketing advisors. However you choose to work with us, we always act as if we’re a part of your business.
Simply get in touch to find out more. We'll take care of everything for you, so you can focus on running your business.